Last updated: September 14, 2026
This Privacy Policy explains how LIANGMU, operated by Beijing Yixiangguo Culture & Creative Co., Ltd. ("LIANGMU", "we", "us", or "our"), collects, uses, discloses, and protects personal information when you visit or shop through this online store, contact us, or otherwise interact with us.
1. Personal information we collect
Depending on how you use the store, we may collect contact and account information (such as name, email address, shipping address, phone number, and account credentials); order and payment-related information (such as products viewed or purchased, order history, delivery details, and payment status); device and usage information (such as browser, IP address, cookies, identifiers, pages viewed, referring pages, and interactions); and communications you send to us.
Complete payment-card details are processed by Shopify and the payment provider shown at checkout. We do not store complete card numbers ourselves.
2. How we use information
We use personal information to operate the store, process and deliver orders, provide support, administer returns or exchanges, prevent fraud and security incidents, improve our products and website, comply with legal obligations, and communicate about orders or—where allowed—marketing updates.
3. Legal bases where applicable
Where a privacy law requires a legal basis, we process information to perform a contract with you (for example, to fulfill an order), with your consent (for example, where consent is required for optional cookies or marketing), for our legitimate interests in operating a secure and effective store, and to meet legal obligations. You may withdraw consent at any time where processing is based on consent; this will not affect prior lawful processing.
4. Cookies, analytics, and Google advertising
We use essential cookies needed to run the store. If optional analytics or advertising technologies are enabled, they may use cookies, pixels, IP addresses, or similar identifiers to measure traffic, understand campaign performance, and help prevent fraud. We request consent for non-essential cookies and advertising storage where required by applicable law.
If Google Ads, Google Analytics, conversion measurement, or remarketing features are enabled, Google may process information under its own privacy terms. You can reject optional cookies in our consent banner, manage browser cookie settings, or send a request through Privacy Choices. For information about Google's processing, see Google's Privacy Policy.
5. How we disclose information
We may disclose information to Shopify and other commerce service providers, payment processors, shipping and fulfillment providers, fraud-prevention and security vendors, analytics or advertising providers when enabled, and professional advisers or authorities where required by law. We require service providers to handle information only for permitted purposes.
6. Retention, security, and international transfers
We retain information for as long as reasonably needed for order fulfillment, support, tax and accounting records, dispute resolution, legal compliance, and the other purposes described here. We use reasonable administrative, technical, and organizational safeguards, but no online transmission or storage method is completely secure.
Our business and service providers operate internationally. Personal information may be processed in China, the United States, or other countries where our providers operate, which may have different data-protection laws from your location.
7. Your privacy rights
Depending on where you live, you may have rights to request access, correction, deletion, restriction, objection, portability, or withdrawal of consent. You may also have a right to appeal a decision about a privacy request where provided by law. Submit a request through Privacy Choices or email support@liangmu.shop. We may need to verify your identity before responding.
8. California privacy notice
California residents may have the right to know about personal information collected, used, or disclosed; request deletion or correction; opt out of the sale or sharing of personal information; limit certain uses of sensitive personal information where applicable; and receive equal service for exercising privacy rights. We do not sell personal information for monetary consideration. If optional advertising technology is used in a way treated as "sharing" under California law, you may submit an opt-out request through Privacy Choices. We will not discriminate against you for exercising applicable rights.
9. Children
We do not knowingly collect personal information from children under the age where parental consent is required by applicable law.
10. Changes and contact
We may update this Privacy Policy to reflect operational, legal, or regulatory changes. The revised version will be posted with an updated effective date. For questions or privacy requests, email support@liangmu.shop or use our Contact Us page.
Beijing Yixiangguo Culture & Creative Co., Ltd.
北京意象国文化创意有限公司
No. 28, Guozijian Street, Dongcheng District
Beijing, China
Customer support: support@liangmu.shop
Phone: +86 15840991596